Making commercials is kind of like being that little kid on the playground who eats bugs: It's all about getting attention by any means necessary. Which is why it's okay for your company mascot to be a talking duck or a creepy king in a plastic mask. And also why TV ads are responsible for some of the freakiest abominations in sci-fi history.
Abominations like these:
Maybe their point is that listening to boom boxes is like getting screwed in the mind.
Arnold Selling Japanese Drink With Explosions
That's Steve Young III and Jerry Rice III playing in the 2020 Super Bowl, 24 years later. Steve Young's first kid was born after this commercial. That means that either (a) the person writing the names can't add, or (b) The person writing the names assumes that Steve Young's kid was going to have a child immediately after being born.
The Future Requires a Modern Deodorant
Here, a guy gets repeatedly confronted by angry robots on his way to work, yet doesn't manage to sweat a bunch of stank. Because everyone who's read Fahrenheit 451 knows that that's how the angry robots detect you in the first place.
Vicious, killer robot dogs are the worst. Why do they keeping making them?
Using the INSANE computing power of a computer, Gilette designs that little lubricating strip on its razors. Why they don't use this technology to make an electric razor that actually works is beyond us.
They should totally make a laser razor. Not just because it rhymes, but also because it uses lasers, which are awesome.
Ray Bradbury Sells Prunes in the Future
In the distant future of the year 2001, we will be ruled by a giant talking head broadcasting from our walls. That talking head will apparently be Ray Bradbury, and he's gonna complain about prunes angrily. The target audience is obviously "old, dorky people."
Also, Ray Bradbury hasn't aged a bit in the past 40 years. Impressive!
Kids Play Futuristic Baseball to Sell Kool-AID
Kids are playing baseball on the moon, or something, and working up a thirst. Kool-Aid Man comes bursting through the wall at the mere mention of "hot kids." Then, strangely, the commercial forgets all pretense of being set in outer space.
Kool-Aid man bursts into a regular baseball stadium, interrupting Pete Rose's at-bat. Rose acts annoyed, but really he probably paid Kool-Aid Man to interrupt the game so Rose wouldn't lose a bet.
This commercial's pitch meeting probably went like this:
"We need to tell people about this new electric razor."
"Yeah, it fuses technology with human sensitivity. What would symbolize that best?"
"I got it! A robot and a naked man engaged in sensual foreplay!"
"Well done, everyone! Who wants more grain alcohol?"
Also, whoever in the ad industry thought it was right to associate sharp, spinning metal blades with sex is a moron.
As you can see, commercials can be a veritable sci-fi freak show. Often, the sci-fi element is only there to say, "Hey, look, we used technology!" But sometimes it's just there to say, "Hey, look!"