James Cameron's Avatar is already one of the top-grossing movies of all time, and it just now opened in the world's most populous country—China—where it set a record as most successful opening in the country's history.
In its opening day Monday in China, the 3-D sci-fi epic took in 33.03 million yuan (about $4.8 million).
Here's the news as it appeared on the official xinhuanet.com news Web site:
BEIJING, Jan. 5 -- The highly anticipated 3D film Avatar opened Monday at midnight to some of the worst weather conditions to hit Beijing in half a century, but this did not appear to deter moviegoers. ...
Cameron attended a promotional event for the film in Beijing on Dec 23 that catered specifically to the Chinese press. Heavy promotion across the country for Avatar, which included websites, magazines and television, seems to have had the desired effect.
FWIW, there are about 1.3 billion residents of China, and we're wagering a good number of them will buy a ticket.