Avengers: Infinity War headed for record $200 million-plus April bow

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Apr 5, 2018

Avengers: Infinity War is headed for the history books if Hollywood has anything to say about it.

According to Deadline, Marvel’s superhero blockbuster, which unites every character in the Marvel Cinematic Universe save the X-Men and Fantastic Four, is on track for a $200 million-plus opening weekend when it hits theaters April 27, a watershed for April releases.

Such a monster bow means the third Avengers installment should easily smash the $147 million domestic mark set by previous record-holder Furious 7, which roared into theaters on April 3, 2015 — Easter weekend — as well as the $103 million haul of 2016’s The Jungle Book, which dropped mid-month.  Those are the only two films so far to gross over $100 million in April, a time when the majority of kids are still in school.

The boffo projection is no doubt because Infinity War is benefiting from some serious pre-release anticipation.

The survey done by exhibitors shows the Joe and Anthony Russo-helmed film earned a gargantuan 42 score for unaided awareness, that is, movies which fans mention without being prompted. By comparison, such major box office hits as Star Wars: The Force Awakens tallied a 36; Black Panther a 35; and the first Avengers movie a 26.

Stoking fans’ excitement even more for Infinity War aside from seeing Tony Stark snark it up with The Guardians of the Galaxy’s Peter Quill was a last-minute shift in its launch date. The film was originally set for a May 4 global release, when more schools are on break, but a little lobbying by Mr. Iron Man himself, Robert Downey Jr., supposedly convinced the studio to assemble the Avengers a week earlier.

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If it surpasses $175 million domestically, Avengers: Infinity War will join only seven other films to ever reach that milestone, four of them Marvel films: Star Wars: The Force Awakens ($248 million), Star Wars: The Last Jedi ($220 million), Jurassic World ($208 million), The Avengers (207.4 million), Black Panther ($202 million), Avengers: Age of Ultron ($191.3 million), and Captain America: Civil War ($179 million).

The latest Avengers adventure has already claimed Fandango’s record for the biggest one-day advance tickets sales for a superhero movie. And given that it achieved that milestone in only six hours, no doubt the gang will have a pretty impressive weekend when moviegoers turn out to see them finally take on the super villainous alien Thanos.