Black Panther deleted scene

Black Panther trailer brings home top honor at Golden Trailer Awards

Contributed by
Jun 1, 2018

Nearly three months and one Infinity War later, Marvel Studios' Black Panther continues to make waves with a big win at the 19th annual Golden Trailer Awards. Held Thursday night at the Ace Hotel in Los Angeles, the ceremony bestowed Cali- and London-based Create Advertising with the top prize for its work on the Black Panther trailer for Saudi Arabia.  

Titled "Crown," the preview references Thor, Iron Man, Captain America, and the Avengers before playing up the royalty angle, so as to strike a relatable chord with the Middle Eastern country, which is ruled by a king — Salman bin Abdulaziz Al Saud currently sits on the throne. The superhero film helped break a 35-year religious ban on movie screenings in Saudi Arabia when it premiered in a 600-seat luxury AMC theater in Riyadh’s King Abdullah Financial District.

Watch the award-winning spot below:

In addition to the Best of Show award, Panther also won in the categories for Best Action (also "Crown"), Best Music TV Spot for a Feature Film (which was nabbed by Black Panther “Women of Wakanda"), and the TV spot called "Entourage." 

And Marvel wasn't the only genre title to be recognized. A Quiet Place, Stranger Things, Call of Duty: WWIIWestworld, Deadpool 2, Isle of Dogs, Fantastic Beasts: The Crimes of GrindelwaldThe Meg, Solo: A Star Wars StoryIncredibles 2, Ready Player One, and The Shape of Water all took home prizes for such honors as Best Drama, Best Horror, Best Summer Blockbuster Trailer, Best Teaser, Best Video Game Trailer, and Best Fantasy Adventure.

In particular, the Deadpool sequel took home the Most Original Trailer award for its Bob Ross parody spot from last fall. 

Check out the list of all the genre winners:

Best of Show:
Black Panther  “Crown”

Best Action:
Black Panther “Crown”

Best Animation / Family:
Isle Of Dogs

Best Drama:
The Shape of Water “Escape”

Best Fantasy Adventure:
Fantastic Beasts: The Crimes of Grindelwald “Expelliarmus”

Best Horror:
A Quiet Place “Hunt”

Best Summer Blockbuster Trailer:
The Incredibles 2 “Illegal”

Best Teaser
Deadpool 2 “Cable Red”

Best Thriller:
Unsane “Believe”

Best Video Game Trailer:
Call of Duty: WWII “Reveal Trailer”

Golden Fleece:
The Meg “Carnage”

Most Original Trailer:
Deadpool 2 “Paintings – Bob Ross Trailer”

Best Sound Editing:
Mother! “Puzzle”

Best Action TV Spot (for a Feature Film):
Black Panther “Entourage” :60

Best Fantasy Adventure TV Spot (for a Feature Film):
Ready Player One “Fantasy”

Best Horror TV Spot (for a Feature Film):
A Quiet Place “Survive”

Best Music TV Spot (for a Feature Film):
Black Panther “Women of Wakanda”

Best Summer Blockbuster TV Spot (for a Feature Film):
Solo: A Star Wars Story “So Low Super Bowl”

Best Video Game TV Spot:
Call of Duty: WWII “Story Trailer”

Golden Fleece TV Spot (for a Feature Film):
Resident Evil: The Final Chapter “Reviewing Evil with Chris Hardwick”

Best Drama (TV Spot / Trailer / Teaser for a series):
Westworld Season 2 “Locked Inside”

Best Fantasy Adventure (TV Spot / Trailer / Teaser for a series):
Stranger Things Season 2 “Darkness”

Best Foreign (TV Spot / Trailer / Teaser for a series):
Dark “Machine”

Best Music (TV Spot / Trailer / Teaser for a series):
Stranger Things Season 2 “Darkness”

Best Original Score (TV Spot / Trailer / Teaser for a series):
Westworld Season 2 “Locked Inside”

Best Promo for a TV Network:
HBO Game of Thrones Image

Best Sound Editing (in a TV Spot / Trailer / Teaser for a series):
Stranger Things Season 2 “Darkness”

Best Action Poster:
Wonder Woman “One Sheet”

Best Animation / Family Movie Poster:
Peter Rabbit “One Sheet”

Best Billboard:
Jumanji: Welcome to the Jungle “Billboard”

Best Horror Poster:
Winchester

Best Independent Poster:
Okja “One Sheet”

Best International Poster:
Wonder Woman “Walking”

Best Motion Poster:
Isle Of Dogs “Sneezing Motion Poster”

Best Summer Blockbuster Poster:
Skyscraper “One Sheet”

Best Thriller Poster:
Flatliners “One Sheet”

Best Horror / Thriller TV Series Poster:
American Horror Story: Cult “One Sheet”

Best pre-show Theatrical Advertising for a Brand:
A Quiet Theater “A Quiet Theater”

Most Innovative Advertising for a Video Game:
Call Of Duty: WW2 “Brotherhood”

Best TrailerByte for a TV Series/Streaming Series
Westworld S2 “Digital “Out There”