Pennywise continues to find new ways to cause trouble. The latest example: Burger King Russia has filed a complaint with Russia's Federal Anti-Monopoly Service over the movie IT. What does a movie have to do with a burger monopoly?
Burger King Russia claims that Pennywise from IT looks too similar to McDonald's Ronald McDonald mascot. They claim that because of the similarities, it equals free advertising for McDonald's. The FAS is currently reviewing the claim, but the film, which has earned around $14 million in the country, is still playing in at least 100 theaters.
Burger King's claim seems to be a bit of a reach. After all, Pennywise is an evil, murderous clown who eats children. Is this a good way to sell hamburgers to normal families? If Burger King's reasoning is true, and Pennywise is secretly promoting McDonald's, it would probably mean a drop-off in business, right? Typically, anytime a spokesperson is involved in something unsavory (Jared Fogle, O.J. Simpson, Tiger Woods, just to name a few) the company doesn't waste a second in dropping them.
If your spokesperson is eating children, that's probably not a look that helps you sell burgers.
For now, we'll have to wait and see what the FAS decides. Either way, it won't hurt IT's box-office take. The film has grossed $268 million domestically and $480 million worldwide, and it is now the highest-grossing horror film of all time.
(Via The Hollywood Reporter)