On a hot summer day, when you want something to help cool off, the last thing you might think of is Darth Vader's head. But a Russian design company is changing that with a new line of sci-fi, horror and pop-culture-inspired frozen treats.
These sweet treats are the work of Stoyn, a Moscow-based company on a mission to do unique and interesting things with pop culture and products through "ambient marketing."
"We believe that ambient is not just a marketing instrument. Ambient is an art of creating an atmosphere at the junction of advertizing [sic], culture, science and lifestyle," the company said on its website. "We assert that the idea of the brand can be performed in every kind of shape—is it music, or urban landscape, or food."
Check out these particular pieces of ambient marketing (with food, of course), below.