Deadpool 2 Target Booklet Pg1

Target-sold Deadpool 2 Blu-rays will come with a NSFW 'children's' book

Contributed by
Jul 11, 2018

The Deadpool 2 marketing campaign has struck again, folks, and 20th Century Fox appears to be just as committed to promoting the film's home release as it was to the theatrical one. Working in tandem with Target, the studio is including a NSFW "children's" book based on the movie with every purchase of the "Super Duper @#$#@ Cut” on Blu-ray at stores nationwide. It's similar to the coloring book page released back in April. 

Twenty-four pages long, the publication may, at first glance, look like it's a suitable bedtime read for the little ones, but make no mistake, this is R-rated all the way; "written by the voice inside Wade Wilson’s head and illustrated by infamous painter Ross Pool." The words "A (Not Suitable For) Children's Book" is sprawled across the cover in case you reach for it instead of Goodnight Moon or Green Eggs and Ham.

Still, it's pretty tame compared to some of the film's more gonzo marketing efforts created by Fox, like free tattoos, a Celine Dion music video, a Bob Ross parody, a Golden Girls parody, a David Beckham parody, and a Marvel Studios parody. Wow, this Deadpool fella sure likes to make fun of people, doesn't he? 

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Credit: 20th Century Fox

The book summarizes the movie's plot in the off-the-wall and fourth-wall-breaking voice of the Merc With a Mouth in a way that will allow you to enjoy the sequel in an entirely new light. But that's not the Blu-ray's only allure. 

Collider did a quick breakdown of the special features on the Blu-ray release, one of which, "Chess With Omega Red," hints at the presence of Marvel supervillain Omega Red. Born as Arkady Gregorivich Rossovich, Red was a Russian serial killer who underwent a KGB supersoldier program that hoped to replicate the results of Doctor Erskine's experiment that turned Steve Rogers into Captain America. What they got was Omega Red, a crazed villain with metal tentacles that could literally suck the lifeforce from a human being. He also enjoyed the ability to secrete pheromones that would make people sick. 

What the character (created by John Byrne and Jim Lee in the early '90s) is doing in the Deadpool 2 special features is anyone's guess, but it could have something to do with Colossus, who was also born in the Soviet Union. And since chess is a big deal in Russia, the segment could see the two playing against each other. Moreover, the name "Omega Red" could also be a subtle parallel to Deep Blue, the IBM chess computer that beat Russian chess master Garry Kasparov in 1996. Or maybe we're just reading too much into the chess motif. 

While in theaters, Deadpool 2 racked up more than $720 million worldwide, making it the third-highest-grossing R-rated movie of all time. The film becomes available on home video Aug. 21. Ahead of the release, 20th Century Fox is bringing it to Comic-Con in a big way, with a Hall H panel and a screening of the Uncut version.

Check out the gallery below for a look at a few pages from that not-so-kid-friendly kid book we mentioned, then head to the comments to let us know if you've ever seen a better marketing campaign than Deadpool 2's!