Last week, The Hunger Games smashed the first-day presale record of one of the Twilight films, but apparently it was just getting started with the vamp-bashing. The first set of tracking numbers for the flick are in, and they seem to set the stage for an opening weekend that could put Twilight to shame.
Deadline reports that the flick shows "23% 'First Choice' and 54% 'Definite Interest'," which Nikki Finke characterized as "numbers every film studio can only dream about." That seems to justify the massive marketing push the flick's been getting these past few weeks.
But the good news doesn't stop there. Finke also said she's heard a "guesstimate" that the film's opening weekend could pull in upwards of $70 million, something the first Twilight film couldn't do. The tracking also seems to indicate that Hunger Games is doing something else Twilight couldn't: pull in more willing male viewers.
"But the numbers, while they definitely skew to young females, look strong across all quadrants," a rival studio source said.
Added to this bit of positive industry buzz is a ringing endorsement of the film from author Suzanne Collins that appeared on the book series' official Facebook page this morning. Collins said she was "really happy with how it turned out" and "the book and the film are individual yet complementary pieces that enhance one another."
We're still three weeks out from release day for The Hunger Games, and the buzz is already this strong. Even if you don't care about the flick, you can at least celebrate that it seems to be doing a good job of helping everyone forget about sparkly vampires for a while.