Find the Force: Star Wars AR treasure hunt launches on Force Friday

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Lucas Siegel
Sep 1, 2017

Force Friday has arrived, and with it the official launch of the #FindTheForce scavenger hunt. Star Wars fans heading out to stores for new toys featuring The Last Jedi characters and vehicles and beyond can find Augmented Reality-activated standees that reveal fun interactive character experiences. When looked at through the Star Wars app, characters like Chewbacca, First Order stormtroopers, Porgs, and even the all-new droid BB-9E will appear, ready to be featured in your snapshots or videos.

Fans are already finding the standees, which will be up from Sept. 1-3, taking pictures and videos, and sharing them online for a special sweepstakes. We'll take a look at what some people have found on the East Coast and internationally now, and update the post throughout the weekend as more characters start to pop up.

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Porgs were the first to show up, with an online graphic to teach people how to use the app. It also gives the best impression of what these little Puffin-like creatures will sound like.

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BB-9E, the First Order's BB droid, is certain to be a fan favorite. From Sphero toys to POPs and beyond, the character makes a big splash this weekend - so naturally it's also one of the first Find the Force graphics! Like the Porgs, this gives us the first sound of BB-9E, who sounds a little more like a traditional droid than the long sighs of BB-8.

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But wait one second! It's another new BB droid! This is 2-BB-2 and it looks a little worse for wear.

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The First Order executioner is a new elite class of stormtrooper we'll be seeing in The Last Jedi, and his impressive new weapon can be seen in action on Force Friday.

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Of course, Chewbacca is out and about for the big event, and the character's importance in The Last Jedi seems like it'll be high. He's front-and-center in a lot of the marketing so far, so he may play a bigger role than fans even expect.

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Finally, for now, we have the Praetorian Guard, the elite warriors of the First Order that serve as the guard of Supreme Leader Snoke (much like the red-suited Imperial Royal Guard did in the Original Trilogy era).

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There they all are for simple viewing!

Stay tuned for more from Force Friday and #FindTheForce throughout the weekend!