What do the unemployed need to get back on their feet again? More job training? Better-written resumes? Snappier interview clothes? According to Florida's Agency for Workforce Innovation, the missing ingredient was bright red superhero capes.
Workforce Central Florida apparently spent $14,000 to purchase 6,000 red capes which were to be distributed as part of a "Cape-A-Bility Challenge" that would allow the jobless to fight "Dr. Evil Unemployment" (who can be seen wielding a pink slip in the pic below).
After being almost universally slammed for its idea—the director of the state's unemployment agency called the spending "insensitive and wasteful"—the agency ended the program, but not before issuing a press release that seems to blame critics for not getting it:
"Even though it seemed to offend some, it was the farthest thing from our intention which was to introduce our programs and services to job seekers and employers who need them ... The decision was made today by our board leadership team in concern that the campaign may have been a little too out-of-the-box and missed the mark with such a broad audience."
Out of the box? Or out of touch?
All we know is that for an initiative meant to give the jobless some needed confidence, at $2.33 apiece, those had to be some pretty chintzy capes.
(via The Huffington Post)