Just when we'd made peace with the fact that we've spent a collective $5 billion on zombies, we discovered that's just the tip of the monster iceberg. Economists have now turned their number-crunching skills on the vampire phenomenon, and as much as we love zombies, it turns out we love their undead cousins twice as much.
Granted, vampires have been around in pop culture a good deal longer than our modern vision of zombies, but the money reporters at Daily Finance simplified this by choosing to focus only on the last two decades of vampire pop culture. That means these numbers don't even include what we spent on theatrical releases of Bela Lugosi and Christopher Lee Dracula films, or even how many copies Dracula the novel have sold since it was first released in 1897.
But even without those things, the vampire numbers crush the zombie ones. While zombies brought in $5 billion total, it's estimated that vampires earned $5 billion on movies alone. The Twilight series has raked in $1.8 billion of that number (so far), but there's also stuff like the Underworld franchise and the quite popular 1994 Interview With the Vampire adaptation to consider.
Books place second on the list of vampire media items we suck up most, bringing in $2.2 billion on the strength of Anne Rice, Stephenie Meyer, Charlaine Harris and P.C. Cast, not to mention all those leather-bound re-release copies of Dracula that we're still buying up. It's estimated that we've spent $1.2 billion on vampire Halloween costumes and another $1 billion on vampire videogames. (How much of that is for the Castlevania series alone?)
Rounding out the list to the tune of a few hundred million each are TV and comics (Buffy, Angel, True Blood), events and entertainment (for all those times we buy plane tickets to Transylvania or attend vampire balls and such) and merchandise (all those Twilight commemorative hair curlers and faux Tru Blood fruit drinks).
It seems fair to guess that we've spent more money on vampires than on any other monster, so there's just one question left to answer: How much did we spend on boxes of Count Chocula?
(via Daily Finance)