Video game retail giant GameStop is set to diversify its offerings beyond just games, revealing that it plans to begin selling comic books from special displays at select stores.
The company confirmed that it will test comic book sales at 40 store locations, drawing a “small selection” of mainstream comics mostly from Marvel and DC, alongside some “exclusive variants” as cross-branding opportunities arise. The comics will be displayed on spinner racks in the selected stores.
In a statement to SYFY WIRE, GameStop said comic books and games complement each other in a way that makes sense from a retail point of view.
“Comics are often a part of our promotional entertainment industry environment, including video games — we can learn from this tribal knowledge,” the company said. “We have partnered with Diamond to carry a small selection of comics in 40 stores utilizing their new spinner rack. The comics are mostly from Marvel and DC with a focus on key series and titles.”
GameStop so far hasn’t revealed which markets will be included in its test run. But if it succeeds, the company hopes to expand comic book sales to additional retail locations. For now, the footprint that comics occupy alongside the test stores’ selection of video games will remain comparatively small.
“This is just a small launch to bring comics to some of our collectibles stores as they fit with the current trend of Collectibles that are performing in the market,” GameStop explained. “Should this prove successful, we may consider rolling out to additional stores in the future but plan to keep it limited to the spinner rack for the foreseeable future.”