Google's year in trends shows genre fare taking over the world

Contributed by
Dec 13, 2017

The year 2017 has already been one that many have deemed horrible, and Google seems to have proven them right with their search data.

Analyzing search data over the past year, the tech company has released a site that collects all the trends from different categories over the year, which you can sort by location. Leaving it at “global” allows you to see the natural disasters, crimes, and scandals that piqued the world’s interest (including the amount of different searches surrounding the eclipse), while also giving a more international showcase to the entertainment properties that Americans often watch in a bubble.

In both TV and movies, horror reigned supreme. The top TV trend was Stranger Things, while movies were led by Stephen King’s It. The runners-up were also genre-based, with Justice League and Wonder Woman making strong showings, alongside Iron Fist and Game of Thrones. You can also see geekery’s influence in the category of actor, as Gal Gadot (Wonder Woman) and Bill Skarsgård (Pennywise) both rank in the top five.

Hopping over to the U.S.-only search trends page changes things up a little, adding Riverdale and Get Out to their respective top fives, and adding all sorts of new categories like recipes and calorie questions that simply aren't any fun. However, if you switch to, say, Nigeria, you get a whole new set of interesting, if limited, data -- which is still genre-influenced, as Wonder Woman breached the country’s top five searched movies and TV.