Sony's decision to bump the premiere of Green Hornet from Dec. 22 to Jan. 14, 2011, so there's time for what the studio is calling "3-D enhancements" has us wondering—by the time 2011 rolls around, will there be any 2-D films left?
According to deadline.com, the studio is using that term rather than saying that the film is undergoing a 3-D conversion because Michel Gondry, who has experience with 3-D videos, has already provided "great depth and scope" in his shots.
Sony Pictures Entertainment Vice-Chair Jeff Blake used the announcement to deny rumors of what some rival studios have been calling an unreleasable film. Blake said that instead, the studio is "doubling down. We're investing more in the film to have it 3-D. We've seen part of the movie. We love it. We believe in it. Whoever is spreading these rumors has not seen it. We're going to finish Green Hornet in 3-D and take nine months to do it right."
The strangest part of Sony's announcement was its statement that one additional reason for the delay is its hope that some of the good luck of Paul Blart: Mall Cop—which opened to good box office on Martin Luther King Weekend—would rub off on this film as well. We'll leave it for you to decide whether Green Hornet trying to be the next Paul Blart: Mall Cop is the best marketing strategy ...
So what do you think? Will Green Hornet be better in 3-D?