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How drive-in theaters and Incredibles 2 helped pad A Wrinkle in Time's box office

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Jun 21, 2018

The Incredibles are back and had a record-smashing weekend at the box office. But the family of superheroes isn't just saving innocent lives out there. Incredibles 2 also helped boost the box office numbers of Disney's A Wrinkle in Time.

Maybe you thought drive-in movie theaters were a form of entertainment from past decades, but they actually helped boost the box office numbers for A Wrinkle in Time, which opened more than three months ago now, on Mar. 9. But Disney recently paired up the film with their latest release, Incredibles 2, for a double feature at drive-in theaters across the United States. According to Variety, this helped A Wrinkle in Time make $1.6 million last weekend, and put the film over the nice, round $100 million threshold just after the weekend ended.

To give some perspective, the previous weekend A Wrinkle in Time made about $100,000, so it's a significant increase for sure. This is because Disney counted the money made by the double-features for both of the films, helping pad the weekend for A Wrinkle in Time, which worldwide has now made $132 million.

The fantasy adaptation of Madeleine L'Engle's popular children's novel received mixed reviews from critics when it opened, and has yet to earn back the estimated $250-million budget (including costs for marketing). Could the film's extra love at the drive-in increase the potential for Disney to consider continuing the franchise? A Wrinkle in Time is the first book in L'Engle's Time Quintet series, so there's plenty of room to move the story forward if they feel there's enough interest at the box office.

Regardless, pairing the film with Incredibles 2 gives viewers the opportunity to see a greater variety of ways they can be heroes, and who doesn't want that?

(via Variety)