The latest film in the ongoing saga of The Amityville Horror, titled Amityville: The Awakening, has pretty much failed to awaken anything but disinterest from horror fans since its release.
According to Variety, the film "grossed a minuscule $742 total at 10 locations on Saturday, two weeks after the haunted house sequel began streaming for free on Google Play."
Sure, 10 locations isn't much, but a $742 total is almost unheard of, especially for a horror movie released in October. While it is possible that the early streaming on Google Play may have caused a decline in sales, perhaps the more likely reason for the film's failure is that it was produced by scandal-plagued The Weinstein Company. A 20% rating on Rotten Tomatoes most likely didn't help things either.
The film stars Bella Thorne, Jennifer Jason Leigh, Jennifer Morrison, and Cameron Monaghan, and was directed by Franck Khalfoun. Its release was pushed back several times, and the Google Play announcement came just two weeks before The New Yorker's initial damning story on Harvey Weinstein.
What do you think? Were horror fans turned off by the continuing Weinstein controversy? Were they satisfied to just watch it streaming for free at home? Did they just not care either which way? Nobody can say for sure, but we can say with certainty that a $742 opening Saturday is not great for anybody involved.