Marvel must have realized there was an important market share they were missing out on, because they are launching a line of cartoons, books, and toys geared towards preschoolers.
Called Marvel Super Hero Adventures, the new franchise will start with three minute cartoons centering around Spider-Man, as he teams up with another Marvel character "to teach the benefits of friendship, co-operation, and heroism," according to The Hollywood Reporter. Not to be confused with Disney XD's Marvel's Spider-Man (see below), the new toddler-toons will launch with a ten-episode run, and include "cameos" from Thor, Black Panther, Ms. Marvel, Hulk, and Captain America.
Later this month, Marvel Super Hero Adventures will launch their first early reader chapter book, called Deck the Malls! which is "a team-up between Spider-Man and Spider-Gwen — the Gwen Stacy of an alternate reality, who also has spider powers."
And of course, with cartoons and movies comes TOYS! A merchandise push will come in October, during "Marvel Mania," a merchandising event in which Marvel teams with mega-retailers like Target, Toys R' Us, and Wal-Mart. Specific toys haven't been announced, but with companies like Hasbro, Jakks Pacific, Jay Franco, and Mad Engine on board, it seems safe to assume action figures, vehicles, bedroom decor, and clothing are all in the cards.