There's always that one person, right in the middle of the movie, right at the best part, who just has to take out a phone and read a text, or whisper way too loudly to a friend about what's going on. We've all seen them, and now one London theater is taking an awesome step to get rid of them. How? Two words: theater ninjas!
The Prince Charles Cinema in London has drafted a force of volunteer ninjas, movie lovers who are sick of noisy jerks at movies, to wear skin-tight black body suits and confront people who just won't stop being rude. Yeah, we're using the term "ninja" very loosely here, but these guys are willing to police the theaters in exchange for free admission to movies, and they get to creep around in the dark and take out people who ruin movies for the rest of us, so we'll let them be ninjas if they like.
The idea first came not from the theater, but from Gregor Lawson, the co-founder of the company that makes the bodysuits, known as Morphsuits, that the "ninjas" wear.
"I'm a big fan of going to the cinema, but there's an unspoken code of conduct when you're watching a movie that some people just don't understand," Lawson said. "Then when some fans were discussing being ninjas in their Morphsuits on our Facebook page I had a eureka moment. I thought I'd find a cinema and see if we could bring a light hearted taskforce to the aid of movie fans."
And it seems to be working. Just take this story from moviegoer Abdul Stagg, who found himself one of the ninjas' victims.
"I normally hate noisy people in cinemas, but I got a call from my friend just as the movie started and thought I could get away with taking it. The last thing I expected was two completely blacked-out people suddenly appearing by our seats and give me and my mates a warning to shut up. It was actually pretty terrifying at first, but then I realised it was a bit of a laugh and a great way to make it clear what I was doing was having an impact on those around me. It certainly made me hang up and shut up for the rest of the film."
Well, it's a bit more extreme than an usher walking by and shushing you, but we're all in favor of anything that'll make the movies a happier place.