Lynda Carter is here to help single player gamers in a new ad: Save Player 1

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Dec 11, 2017

If you're a certain age, when you think of Lynda Carter, your mind will generally go straight to Wonder Woman, but the self-described "wonderful woman" has a whole new gig these days: video games.

With roles in Bethesda Game Studio's The Elder Scrolls, Skyrim, and Fallout 4, Carter has become a voice gamers recognize in their favorite single-player games. Carter even wrote and recorded five original songs for Fallout 4, one of which, "Good Neighbor" was nominated for a NAVGTR award.

It's that history that makes Lynda Carter the perfect spokesperson for a new PSA by Bethesda to recognize the plight of so many gamers who feel left behind by the focus on multiplayer games. Those lone souls for whom massive battles with numerous teammates hold no joy. 

The single player.

This #SavePlayer1 campaign PSA may be tongue in cheek, but there's some truth to it. It's that truth Bethesda is marketing to; in a world of multi-player titles, a narrative-driven single-player experience is still the preferred format for a number of gamers -- and Bethesda is here to help.

Carter is right. There is a "need to save single players. Every day, gamers in search of a single-player experience are left behind. Forgotten. Neglected.".

Thanks to Bethesda, she says, "Many were rescued and found their way into amazing adventures..but others, well, they weren't so fortunate."

While there's a tongue-in-cheek aspect to this play on those ASPCA ads that generally leave you openly weeping, the truth is there are some gamers this will speak to. Plus, the end is simply wonderful. Lynda Carter truly is a wonder.

(via CNET)