Marvel Comics’ highly anticipated relaunch hoping to revitalize last fall’s lackluster Marvel Legacy initiative is embracing the potential of new possibilities. No longer looking to nostalgia (and the woeful sales it brings), Marvel is looking forward. In a promotional video released to promote May’s new comic line, every other word was “new” or “fresh.”
"A Fresh Start," as the relaunch is titled, will attempt to bring classics like Iron Man, Thor, and Captain America back to basics while still moving in an excitingly novel direction.
The video, with plenty of high-ranking talking heads, breaks it all down below. Take a look:
Embattled editor-in-chief C.B. Cebulski rattles off reasons for excitement in the trailer, promising unprecedented “enthusiasm and excitement” for the future. He also notes that the fresh blood on the Marvel creative teams—the most since 2012’s Marvel Now—will be key to bringing new perspectives to familiar characters.
New comic fans and those who’ve lapsed thanks to some of the industry’s wheel-spinning are the relaunch’s target audience—which comes across in the heroes featured in the video as heavily as the publisher’s statements.
Jim Cheung’s art keys into the multimedia stars of the MCU—those like Netflix stars Luke Cage, Jessica Jones, Daredevil, and the Punisher—while also highlighting the inescapable faces of Black Panther, Deadpool, and key members of The Avengers. The new heroes behind Thor, Captain America, and Iron Man have all been reverted back to their classic identities—though where they will be going is a question with limitless answers.
While the move focuses on restarting and wiping the slate clean, there’s a distinctive feeling of history and known quantities here, in some part thanks to the lack of a redesigned hero or mystery character tease.
That said, more information about the project should be coming in the next few weeks, which may add more content behind the claims and truly begin wooing some of the demographics Marvel seeks.