Considering the fact that Sam Raimi's Spider-Man trilogy made a ton of money—despite some lapses in quality toward the third outing—the decision to can a fourth film and reboot the series just a few years after Spider-Man 3 was an admittedly weird move. Well, according to Marvel exec Avi Arad, there's a very good reason for it.
Arad chatted with Omelete about the admittedly tough decision and said that creatively it was really the only way to go. Basically, after beating around the bush for a year or so, no one could really come up with a compelling story to tell in the framework of Raimi's big-screen Spider-Man series.
So, instead of just crapping something out, Arad said they opted to go back to the beginning and dig into some of the early Peter Parker tales that were glossed over when Tobey Maguire's version of Spidey quickly headed into adulthood.
"It wasn't a time issue, it wasn't like 'It's been 10 years, so time to do another one.' As many of you know...we were working on what was called Spider-Man 4, and it was the same team. The problem was, we didn't have a story that was strong enough, and warranted making another movie. And Sam Raimi...just realized we don't have a good reason to make another one. Between him and Tobey [Maguire] and the studio, we all went into it not feeling good about the next story... So we felt, particularly Sam [Raimi] that he'd already told his story, and it was with a heavy heart, because we'd been together 10 years."
Interesting stuff, and hopefully The Amazing Spider-Man can recapture some of that magic that dried up when disco Spidey strolled the streets of Manhattan in Spider-Man 3.
The full interview is definitely worth checking out, and Arad goes on to explain exactly what they hope to tackle with the rebooted series.
Sound off: Would you have preferred a reboot, or a fourth outing with Raimi and company?