The post-credit scene has become a tradition at Marvel Studios, to the point that a whole lot of studios are starting to replicate it. But how did the tradition get started — and what’s the secret to doing it right?
Marvel head honcho Kevin Feige recently sat down with /Film for a lengthy interview, and was asked about the studio’s use of post-credit scenes (most recently the five post-credit scenes in Guardians of the Galaxy Vol. 2). Feige said it goes back to his love of watching movies in the theater and not wanting the experience to end, and was really kicked into high gear when they decided to introduce Samuel L. Jackson as Nick Fury at the end of the first Iron Man movie. The rest, as they say, is history.
Check out an excerpt from his comments:
“Well, Sam Jackson, Iron Man 1 for sure. That’s absolutely how it came about. I always liked that sort of thing, whether it’s Ferris Bueller or Masters of the Universe. As a film nerd, I never wanted it to end. I didn’t want the experience…no matter how good or bad the movie was, just the experience of being in the movie theater, I didn’t want to end. So I would always sit through the credits. My Mom would do that, too. Would read all the names and think it’s so interesting what everybody does. So I would always sit through all the credits and you’re about two-thirds of the way through and it’s like oh should I go? Well maybe there’s, I mean, that one time there was something in that movie. Maybe there’ll be something on this movie. And there never was. Almost never was.
So when I started making movies, I’d be like that’d be fun to do. The Sam Jackson Nick Fury idea came about during production. You’ve heard this story, Sam was willing to do it. We shot it secretly. It leaked the next day. But we didn’t wanna put it in the body of the film ’cause we thought it would be distracting. So we thought we’d put it at the very end of the credits for people who like me when I was a kid could be rewarded for staying and if you stayed that long, you probably knew who Nick Fury was. And what that meant. And then it became a tradition and then it really varies. Sometimes we conceive of the tags during development, sometimes during production, sometimes during post-production.”
Marvel’s use of post-credit scenes have almost reached the point of backlash for some, teasing out items that won’t pay off until several years and movies later. But there’s no denying its worked gangbusters for Marvel.
What’s your take? Do you dig the after-credit scenes?