Here's a shocker. NBC's Grimm has taken on the Friday night "death slot" and won. The network has given the fractured fairy-tale procedural a full-season pickup order for its back nine AND a Thursday night tryout on Dec. 8 at 10 p.m.
When the show was scheduled, not only on show-killer Fridays at 9 p.m. opposite Fox's Fringe and The CW's Supernatural, but also with a late start, with the low-rated Chuck for a lead-in, and running up against the seventh game of baseball's World Series ... things looked pretty, well, grim for Grimm. Instead the show has gone on to beat all comers and turn into NBC's number-one new drama.
"We are very pleased to be making a full-season commitment for Grimm," announced NBC Entertainment chairman Robert Greenblatt. "This series is turning the traditional procedural drama on its head and is attracting a loyal following for us on Friday nights. We love where it's going creatively, and we're excited to deliver more episodes to our audience."
They apparently love it enough, in fact, to give it a shot at Thursdays. And why not? At worst Grimm gets some exposure, and at best it might prove to offer NBC another viable option in its troubled Thursday 10 p.m. timeslot.
When I talked to executive producer and co-creator David Greenwalt back in July about Grimm's being scheduled on the dreaded and crowded Friday nights, he was optimistic.
"We think we're in a great night, and it was The X-Files' slot, 9:00 Friday night. So we think we're in a great slot. We think there's plenty of room for everybody, and if we just make a great show, that they will come."
And they have. So far this year, Grimm has surpassed expectations, averaging 6.9 million viewers overall and 2.3/7 in adults 18-49, which has improved NBC's Friday night 9 p.m. timeslot "live+same day" by 50 percent in adults 18-49. The kicker came when the show managed a 2.1 demo rating against Game 7 of the World Series.
And Grimm has also done well with its DVR numbers. The show has grown 47 percent in 18-49 in Live+7, which is better than any other new fall drama.
So are you happy there's more Grimm to come?