Netflix data reveals which Marvel show viewers watch first (and it’s not Daredevil)

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Aug 24, 2017

Daredevil may have been the first Marvel show to drop on Netflix, but that doesn’t mean viewers actually watch these things chronologically. 

Netflix has always been notoriously secretive when it comes to its data, but the streaming service is pulling back the curtain a bit on its Marvel line-up. The service is tracking pretty much everything around The Defenders, and a new report revealed some interesting details. Arguably the most interesting tidbit? Jessica Jones is the first superhero show most subscribers check out, not Daredevil (despite the fact that Season 1 of Daredevil debuted before Jessica Jones’ solo show).

After Jessica Jones, most viewers circle back to Daredevil, then check out Luke Cage. Then Iron Fist last (which yeah, makes sense). Todd Yellin, Netflix’s vice president of product innovation, told USA Today they’ve come to realize viewers watch these shows in the order they hear about them, not so much the order they’re released. Jessica Jones had a whole lot of buzz when it premiered, so it makes sense it would be a popular choice coming in cold.

Looking deeper at the connections, Daredevil most often leads back over to Jessica Jones, while folks who watch Luke Cage first typically jump over to Iron Fist next (Heroes For Hire FTW).

Of course, this is all just a tiny peek into the treasure trove of data Netflix is putting together, and you know the service will be using it to hone its next phase of Marvel shows. Which Marvel show is your favorite?

(Via USA Today)