Director Christopher Nolan says he has a simple explanation for why he refused to shoot The Dark Knight Rises in 3D: He doesn't know anyone who actually enjoys it.
While Nolan's first two Batman movies, 2005's Batman Begins and 2008's The Dark Knight, opened before Avatar ushered in the current 3D craze, it's no secret that Warner Bros. Pictures would have loved it if Nolan filmed his third Batman movie in stereoscopic vision—after all, think of all that extra cash from jacked-up 3D ticket prices.
But Nolan himself is not a fan of 3D and said in a recent interview posted at Salon that he's far from alone on this: "I never meet anybody who actually likes the format, and it's always a source of great concern to me when you're charging a higher price for something that nobody seems to really say they have any great love for."
He added, "It's up to the audience to tell us how they want to watch the movies. More people go see these films in 2D, and so it's difficult data to interpret. And I certainly don't want to shoot in a format just to charge people a higher ticket price."
Of course, Nolan's preferred format is IMAX, and after shooting several scenes in The Dark Knight with the big IMAX cameras, he's now filmed more than half The Dark Knight Rises that way. If you go to see the movie in IMAX, those ticket prices are higher, too—there are just fewer IMAX screens around than 3D locations.
In fact, The Wrap reported today that because Nolan's movie is not showing in 3D, which means more higher-priced venues, that could hurt its chances to match or surpass the box-office take of this summer's other huge superhero film, The Avengers. Current predictions say that TDKR will open somewhere between $170 million and $190 million, while The Avengers landed with $207 million.
But if you go see The Dark Knight Rises on IMAX, Nolan has a promise for you: "People who are lucky enough to find those venues are going to see something they can't see anywhere else and will have never seen before, frankly. I know that I can give the audience something that I really believe is going to give them added value when they see the movie."
Will you see TDKR in IMAX this weekend or on a regular screen? And do you agree with Nolan when he says that nobody likes 3D?