The snowball effect is alive and well on Twitter, as Star Wars: The Last Jedi director Rian Johnson has started a hashtag phenomenon and it's got to do with porgs. Many love them, many hate them, but they're here to stay and Johnson got the ball rolling with a tweet that read #PorgNation.
He also realized the gravity of what he was unleashing unto the world because he followed up the hashtag with "I'm sorry. I'm so sorry." Nearly a day later and the hashtag has taken on a sentience of its own with the adorable puffin-esque creatures of Ahch-To coming by the bucketloads in 280 characters or less.
The Looper director's tweet also came around the time that Twitter announced the Star Wars emojis in honor of The Last Jedi, one of which is a porg. There isn't a definitive study yet on the breeding habits of porgs, but in the hands of fans, they've multiplied out of control. They're saturating the market and even Chewie is getting fed up with them. But they'll probably serve up a good chunk of the comedy relief in the scenes they share with Chewie and BB-8.
These "new Ewoks," as some call them, have a dedicated following and some people just can't get enough of the little guys. The tweets made in their honor with the #PorgNation tag range from the unconditional love to poetry to Last Airbender references to that Darth Plagueis meme you thought was dead.
The Last Jedi could reveal anything from Rey's parentage to the identity of Snoke, but all people seem to care about is porgs. Not an indictment, of course, just an observation. Porgs have the dual purpose of being a cute new addition to this universe while also selling a lot (and we mean a lot) of merchandise. Porgs are this year's stocking stuffer and we wouldn't have it any other way. #PorgNation