If Andy Muschietti's IT scared the stuffing out of you and induced a permanent state of coulrophobia, you'll be cautiously intrigued by Warner Bros.' new "Creating Pennywise" featurette delving into how Stephen King's demonic creature was devised for this 21st century remake.
Listen to Muschietti, Bill Skarsgard, and the producers discuss their attempts to bring an unsettling air to the creepy character of Pennywise the Dancing Clown using voice, body language, and unpredictability to attain an unprecedented fear factor and keeping his frightening visage away from the kids to evoke a more natural reaction.
It's interesting to hear that it's during the slide carousel scene that the actors making up the Loser's Club get their first glimpse of Skarsgard's insane incarnation.
Check out this chilling BTS peek at Pennywise in the featurette below and run from any red balloons you might see in your near future.
(Via Bloody Disgusting)