Turns out you can't Disney-fy everything.
It's not surprising that Disney would want to take something of historical importance and make a movie out of it. They've done it before. Heck, they've even done it in ways that could be deemed morally questionable (Pocahontas springs to mind). But every so often, enough voices are raised that even the powerhouse of Mouse can't ignore them.
That seems to be the case with Disney's attempt to make a film based on the holiday Dia de los Muertos. Imediately following the revelation that Disney had applied to trademark the holiday, there was a huge outcry that included an online petition and this frankly awesome piece of art from Lalo Alcaraz.
Disney withdrew the application shortly after, but did not admit the protest had anything to do with it.
As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Día de los Muertos. Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing.
It's not the first time Disney have done this, either. Not long ago they tradmarked SEAL Team 6, which refers to the team that killed Osama bin Laden. Would they have been literal seals? We'll never know, because Disney withdrew the trademark after the Navy got rightly upset.
What we're saying is, Disney may not admit it, but it seems pretty clear that they heard what people had to say.
(via The Huffington Post)