We’re still a few years out from J.J. Abrams’ Star Wars: Episode VII, but box-office analysts already think its going to be a hit. Like, a really big hit.
Variety is reporting that the film is already estimated to make more than $1 billion at the box office once it opens in the summer of 2015. Credit Suisse’s Michael Senno said the film could generate $1.2 billion in global box-office revenue, and even more from consumer products (i.e. toys, games, etc.)
We know Disney spent a lot of money to bring George Lucas to the table, but in the wake of The Lone Ranger’s mediocre performance this weekend, it only reinforces the value a “sure thing” brand can generate.
Disney did the same thing with Marvel, and now they can pretty much go ahead and pencil in all the millions that’ll be coming from Avengers 2 and beyond, regardless of how anything else fares.
Now, let's just hope Abrams can actually make a good movie — because Episode VII might be a box-office juggernaut regardless because of the zeitgeist, but if it sucks, the buzz could drop considerably for the rest of those proposed sequels.
Do you think Star Wars can hit these admittedly lofty box-office expectations, or are analysts only setting themselves up for a letdown?