Forget a galaxy far, far away. The Force is literally right next to you these days.
Disney and Lucasfilm are giving Pokémon Go a run for its money as Star Wars fans the world over are getting a very special mission to mark Force Friday II — the chance to track down their favorite characters here on planet Earth as part of a new augmented reality treasure hunt.
Everybody remembers last summer's phenomenon when smartphone-wielding hordes turned up in bizarre places searching for those virtual Pokémon holograms. Now the keepers of the Star Wars flame plan to do that one better with Find the Force. The augmented reality experience is being timed to coincide with Force Friday II, the global event taking place Sept. 1-3, which will roll out new toys and merchandise in advance of Star Wars: Episode VIII — The Last Jedi.
To play, users just need to download the Star Wars app to their smart phone then, faster than light speed, they can head to over 20,000 participating retail locations in 30 countries, where they'll find Star Wars graphics containing the Find the Force logo.
Scanning the logo with their phone unlocks the AR character. Wannabe Jedis can track down and take cell phone pics and videos with everyone from Admiral Ackbar to even a new character from The Last Jedi, those questionably adorable (Ewok-inspired?) Porgs. In fact, the Porgs will be available for a sneak peak starting this Thursday for those who have the latest version of the Star Wars app (2.3 or higher).
And those tweeting pics of themselves with the AR Star Wars characters and using the hashtag #FindtheForce and #Sweepstakes will be entered in a drawing for the chance to win tickets to The Last Jedi's premiere in December.
Do or do not. There is no try.