Lucasfilm has just trademarked something called Star Wars: Rivals.
What is it? Who knows? The existence of this new Star Wars thing was first spotted by Star Wars Post, which cleverly gets alerts for trademarks and has surmised that this could be the title of either a video game or a rumored new animation series that could follow Star Wars Rebels.
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Then io9 got into the act with a little digging of its own and learned from a search at the site of the U.S. Patent and Trademark Office that Lucasfilm filed two trademark applications for Star Wars: Rivals last week, on February 23.
Is there a clue in the applications themselves about what this is? Not really. One lists it as being for "education and entertainment services," while the other covers (deep breath) "apparatus for recording, transmission or reproduction of sound or images; audio books; audio recordings; audio and visual recordings; video game software; computer programs and software; downloadable electronic publications; downloadable game software; downloadable mobile applications; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; binoculars; decorative magnets; graduated rulers; microphones; helmets; flotation vests; protective face masks not for medical purposes; snorkels; swimming goggles; swim masks."
So in other words, it could be anything at all, or else Lucasfilm and Disney plan to merchandise the hell out of the thing.
So what do you think? Could it be a new animated series? A video game? A high-end line of sunglasses? When you think Star Wars: Rivals, what's the first thing that comes to your mind? Besides flotation vests, of course.