The Shape of Water, Westworld, Black Panther, and more land Golden Trailer Award nominations

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May 9, 2018

There are numerous awards shows dedicated to honoring the best films and TV shows of the year, but far fewer that recognize the trailers. While the primary talent will always focus on the movies and television series, there is still an art to creating a great trailer that tells an enticing story and really sells the subject without giving away too many spoilers. For 19 years, the Golden Trailer Awards have recognized the very best in the industry. And now the Golden Trailer nominations for 2018 have been released.

The Shape of Water dominated the Oscar nominations, and is maintaining that dominance at the Golden Trailer Awards as well. Guillermo del Toro’s fish monster romance swam away with eight nominations, including Best Drama trailer, Best Independent trailer, Best Romance TV spot, and Best Thriller TV spot.

This particular trailer plays like an abbreviated version of the movie, and it actually takes the time to establish Elisa’s life in the first 30 seconds before even hinting at the Amphibian Man and their unconventional romantic bond.

Marvel's Black Panther scored seven nominations in this year's awards, including Best Action trailer for "Crown," which uses a few clips from the previous Marvel Cinematic Universe movies to set the stage for this film...

Kingsman: The Golden Circle is also up for Best Action trailer for its "Team" edit. It's not quite as smooth as the Black Panther's "Crown," but this Kingsman sequel trailer managed to introduce the Statesman team and the new villain in under a minute.

Tomb Raider, Avengers: Infinity War, and Rampage round out the nominations for Best Action trailer. On the television side, Westworld led all shows, with seven nominations. Game of Thrones, Stranger Things, and Legion were also among this year's nominees. The Wrap has a complete list of nominations for the Golden Trailer Awards, which will be held on Thursday, May 31, at the Ace Hotel in Los Angeles.

What was your favorite trailer of the year? Let us know in the comments!