With the new trailer for The Dark Knight Rises set to premiere this Friday in front of The Avengers, the movie's viral marketing campaign has come back to life ... and it needs volunteers.
Fans looking forward to The Dark Knight Rises—which includes probably most of the civilized world—have a chance to see the trailer online before Friday. But in order to unlock the trailer on the movie's official website, those same fans must assist Gotham City PD in tracking down the whereabouts of the masked vigilante known as the Batman.
How do you do that? Well, it seems that hundreds of pieces of graffiti in the shape of a bat have been placed in cities all over the world, ostensibly as part of an underground movement in support of Batman's activities. Anyone who heads to one of the locations listed on the movie's website and submits a photo of the graffiti helps reveal the new trailer—one frame at a time. Here's what you're looking for:
According to the "police memo" on the website:
"Officers should also be directed to report any and all information pertaining to the investigation to the designated contact (#tdkr07202012 or email@example.com). This includes submitting photographic evidence of graffiti related to any movement in support of the vigilante's return so we can suppress it before it becomes a problem. Officers should make sure that location services or store location is on in their camera settings."
Some intrepid citizens have gotten right on the case and have exposed a number of frames from the trailer already, as posted by Coming Soon:
So it's up to you now! Get out there and scour your city for Bat-graffiti, and if we're lucky
enough, we'll all get to watch the trailer online before paying good money to watch it again when The Avengers opens this Friday (which you know you'll be doing anyway).