First, director Alexandre Aja was rejected by Comic-Con, when the convention refused to allow his Piranha 3D footage to be screened in San Diego as part of the official programming. And now he's been rejected by The CW, MTV and Fox as well—all of whom refused to air his TV ad as submitted.
Ryan Secrest (yes, that Ryan Secrest) was the first to share the ad judged too gory and sexy to be seen on TV. But what's more interesting than the ad itself are the comments explaining exactly what changes were necessary for the commercial to be considered airworthy.
First, check out the ad for Piranha 3D, which opens tomorrow:
Then take a look at the requested alterations (which may be more NSFW than the actual ad):
CW COMMENTS: Make sure the beer bottle in guy's hand is generic or paint over.
Please cover up more of the breast area of the woman on left who comes up out of the water with the other girl.
Need to lose the shot of woman in thong doing dry humping/grinding motion on top of the other girl with thong. Obviously, both of these women's naked-thonged butts are facing the camera and as I would say to add coverage to their butts, we just need to lose this shot all together. Now, this shot is in super low res so I don't have great detail on the white t-shirted girls, but just in case... for the woman facing the camera, we need to make sure we cannot see any nipple protrusion, that this t-shirt is NOT "wet" or that there is any breast jiggling.
Please confirm what guy screams out "Are you ready for_____." Please confirm what he says here.
Please make sure girls on stage have enough coverage on their butts (like the one to the far right as we do see the side of her).
We need to darken ALL of the blood shown in spot. This includes on the woman's arm in the black bathing suit on boat.
Please make sure this woman's boobs are not coming out of her top. Please lose shot of blood splattering on woman and make sure to darken blood (or remove) from guy at end who gets thrown out of boat by piranha.
Comments to specific frames:
At 00:11 - Please audio drop "titty."
Please lose "titties," and "Pissed."
Comments to specific frames:
At 00:08 - please crop this shot or cover the woman's breasts more in this shot. (scene with the 2 woman coming up to the surface from underwater)
At 00:09 - Please lose this shot (woman in thong on all fours with other woman behind her in grinding motion)
At 00:11 - If, in this shot in higher definition, we can see any of the women's nipples through their shirts, this shot will be problematic. (close-up of woman's breast area in wet t-shirt)
At 00:15 - please lose this shot, crop it or provide more coverage on the woman's rear end on the far right. (the scene with women in white t-shirts on stage)
At 00:24 - Please lose this shot (woman in black 'peace' bikini with blood splattered on her body & face)
What do you think? Were the networks right to bounce Aja's ad?