The National Pork Board apparently does not want you to confuse pork with unicorn meat, especially when it comes to slogans. We can see how the real slogan "Pork: The Other White Meat" could be confused with the spoof slogan "Unicorn: The New White Meat." Actually, we can't, but that didn't stop the Pork Board from sending a cease-and-desist order to ThinkGeek.
The whole non-sordid, uncontroversial issue is detailed over on ThinkGeek's site. ThinkGeek provided this apology:
We'd like to publicly apologize to the NPB for the confusion over unicorn and pork--and for their awkward extended pause on the phone after we had explained our unicorn meat doesn't actually exist. From our press release:
"It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," said Scott Kauffman, President and CEO of Geeknet. "In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity."