Online piracy is pretty much exclusively considered to be bad for any creative market, but here's one man who's looking on the bright side.
If you know anything about online piracy, then you know that it's been around for a long time and that most executives view it as a terrible thing that's taking all the money away forever. And, fair play, it is stealing and totally illegal. Personally, I always thought it carried at least one benefit -- it's much better at revealing what young people are watching than any Nielsen ratings.
It seems I'm not alone in this opinion. Time Warner CEO Jeff Bewkes had much the same to say regarding HBO's hugely successful drama Game of Thrones. If you follow these sorts of things, Thrones is the most downloaded television show and has been for some time. Bewkes considers that piracy to be "a tremendous word-of-mouth thing." In fact, he went so far as to say, "That's better than an Emmy."
Show director David Petrarca agrees, saying all that piracy creates a "cultural buzz" around the show.
Ultimately, Bewkes feels like online piracy is just a different version of the same old song.
People have always been running wires down the back of apartment buildings and sharing with their neighbors. Our experience is, it all leads to more penetration, more paying subs and more health for HBO.
All that being said, we wouldn't exactly endorse running off to torrent every episode. Despite Bewkes' pragmatic attitude, we're pretty sure you'll still get nailed if you're caught stealing hundreds of dollars' worth of entertainment and sharing it with all your friends.
(via The Verge)