Marvel was obviously trying something a big different with Spider-Man: Homecoming, and that back to basics approach trickled all the way down to the film’s marketing campaign. But it turns out one of the film’s best posters was actually a happy accident.
Tom Holland (aka Peter Parker) told Cinema Blend the early teaser poster that featured Spidey taking a nap, with the New York skyline in the background, was actually an impromptu shot of him taking a real nap. The photographer apparently thought it could be a cool shot to use later and snapped a pic. A bit of Photoshop later, and Spidey is kicked back with Avengers tower looming in the background — and a fantastic teaser poster was born.
Here’s how Holland explained it:
"Interesting story about that poster is that is actually me asleep. That's not part of the movie, that's me in-between takes asleep. We were shooting this scene and I was just really tired that day, and I was just asleep on the floor, and the photographer took a picture. So when they made that the poster, I was like 'What! What the hell, guys!’"
it’s funny to think that one of the most iconic images from the marketing blitz for Homecoming was basically born because Holland wanted to take a nap, but hey, whatever works: