Though DC is taking more than a few pages from the Marvel playbook, they’re still trying to differentiate their superhero slate from Earth’s Mightiest Heroes. How? Edginess, apparently.
Warner Bros. CEO Kevin Tsujihara was on a conference call talking up the studio’s upcoming releases, and attention of course turned to Batman v. Superman: Dawn of Justice, Suicide Squad and the mountain of other DC releases. With Marvel already ruling the box-office roost, Tsujihara said they plan to key in on the diversity of DC’s properties — while also trying to make a product that’s “edgier” than what you get with Marvel.
Here are some excerpts from his comments, via Variety:
“The worlds of DC are very different. They’re steeped in realism, and they’re a little bit edgier than Marvel’s movies. The key thing is that the movies and the television shows and the games, everything looks very different … you have to be able to take advantage of the diversity of these characters.”
Tsujihara makes some fair points, but the “edgier” approach came through as “dark and dreary” in Man of Steel (and with Zack Snyder still at the helm for Justice League, we doubt that’ll change). It’s obviously smart to try and make your product stand apart from what’s already out there, but DC has yet to prove it can embrace what’s “different” about all these properties (though they're admittedly killin' it on television these days). We’re not saying it can’t happen, and it's nice to see that’s where they’re aiming — we just hope they can hit the target.
Marvel is already doing that, with everything from wacky space adventures to political thrillers framed within their various superhero properties. Batman, Superman, Wonder Woman and the gang are obviously going to bring some eyeballs out of sheer curiosity. We just want to see some “quality” to go along with all that edginess.
What's your take? Is DC "edgier" than Marvel?