One of Hollywood's biggest secret-keepers is at it again.
J.J. Abrams has used mysterious marketing to great effect several times already, with projects like Cloverfield and Super 8, and now it seems he's got yet another trick up his sleeve. Abrams' Bad Robot Productions unveiled a mysterious 67-second teaser video on its YouTube channel today, and it's already igniting plenty of speculation across the web. The video is titled simply "Stranger," and was released with absolutely no information about what the project is, how we'll see it or when.
The video itself includes cryptic voice-over narration as we watch a man struggling on a beach at night. Then, a mysterious and very creepy face appears, followed by the words "Soon he will know." That's it. That's all we get.
So, what could it be? Well, the inclusion of stars and the words "he arrived" might suggest some kind of space connection, but we don't get anything definite there. We also don't see any real indication of when or where the story is set. Perhaps even more importantly, we don't even know what kind of project this is. Is it a film? A TV series? A web series? A miniseries? A short film? And just how much is Abrams involved? Did he manage to get in another small directorial project while we weren't looking? Did he write it? Is he just producing it?
Check out the video above and let us know what you think "Stranger" might be. Sure, it's fun to search the 'net all day for every single detail you can possibly find about every major upcoming genre project out there, but this video is a reminder that, sometimes, a little mystery is actually more fun.