Just when you thought it was safe to go back into a 4DX movie theatre… the world’s leading 4D cinema company, CJ 4DPLEX, has turned things up a notch. The Korean company is launching a brand-new element of the 4D experience that is set to immerse the audience even further into their moviegoing experience with “4DX with ScreenX,” and it looks as scary as it sounds.
4DX is already a pretty extreme way to watch a movie, with the elements of moving chairs to create strong vibrations, and weather effects including lightning, rain, fog, and in some cases flashing strobe lights. But now audiences can get all that and more with the added feature of the 270-degree, multi-projection panoramic visuals of ScreenX. In other words, there are projection screens all around the walls.
Take a look:
What's troubling us, however, is that judging by the video, there is literally no escaping the screen. If there’s a moment in the movie where you want to look away, chances are you’ll still be looking at the screen whichever way you turn your head. It’s definitely not for the faint-hearted or for every audience member, especially those who prefer a good old-fashioned 2D experience. The question is, is this all really necessary? Well, U.S. audiences will be able to judge for themselves for the first time this year when it debuts at CinemaCon, taking place April 23-26 in Las Vegas.
Of course, the success of it will also depend on the type of movie that gets the new intense 4D treatment. The company 4DX previously teamed up with Disney Japan for a special viewing experience of Star Wars: The Last Jedi. Using its cinematic-experience technology, 4DX allowed viewers to choose whether they want to watch the film on the Light Side or the Dark Side of the Force, which sounds a bit gimmicky but still cool.
We’re thinking the extra screen space for this experience would arguably be useful for a movie as big as, say, Avengers: Infinity War. Though we can also imagine it being equally chaotic and distracting — particularly for an epic crossover event — in the sense that we're never quite sure where we’re supposed to be looking. In fact, we've given ourselves a headache just thinking about that one.
Do you think 4DX could be the new, exciting thing of our moviegoing future? Or does it seem like a head-pounding mess? Let us know your thoughts from all angles in the comments below.