Why did Marvel's Runaways wind up on Hulu?

Contributed by
Oct 9, 2017

In television, most people probably speak of Marvel and Netflix in the same breath these days. Although Marvel has brought various adaptations to other networks, its recent partnership with the streaming service has led to one of the most thriving ongoing relationships. Over the past few years, the two companies joined forces to create the popular Defenders series, which includes Daredevil, Jessica Jones, Luke Cage, Iron Fist, and The Defenders. However, when the time came for Marvel to adapt yet another one of its comics properties for the small screen, Runaways, they made a choice that was probably a bit surprising.

For head of Marvel TV Jeph Loeb, however, taking Runaways to Hulu rather than Netflix was a certainty. Speaking to Polygon, Loeb explained that the upcoming Runaways series proved to be the right vehicle for Marvel to curate a team-up with Hulu -- something that had been a goal for a while:

“What we do with every show is we look at where the best place is. We absolutely had a lot on our plate at Netflix, but [that] wasn’t the reason for it. We were very excited about the possibility of joining a network that was young and growing in the same way that when we went to Netflix it was young and growing on the original side. ... It really feels like we’re in the right place at the right time with the right show."

Runaways also skews a bit younger in the age bracket, not just in its narrative, but also in its target audience -- so bringing it to a different streaming service was another way to differentiate the show from others that Marvel is currently airing.

However, given the recent success of shows like The Handmaid's Tale and the buzz surrounding upcoming series such as Castle Rock, Loeb confirmed that Hulu's rising popularity among television audiences was another factor that clinched Marvel's final decision.

Marvel's Runaways will premiere its first three episodes on Hulu on Tuesday, Nov. 21. Will you be watching?