The usually formidable Star Wars promotional machine has been quiet so far on this year's major release, Solo: A Star Wars Story. That may all change over the next few days, in the wake of conflicting reports over exactly when the film's first trailer might finally arrive.
According to The Hollywood Reporter, industry sources say it would likely drop during the Super Bowl on Sunday. That's typically the most watched television event of the year, and the ad breaks provide a major platform for movie studios to showcase their big spring and summer releases, though THR notes that Fox, Sony, and Warner Bros. are not airing any Super Bowl ads this year.
Disney and Lucasfilm have not officially confirmed plans for their Super Bowl promos, but there's a good chance Disney will offer audiences a look at Avengers: Infinity War, Incredibles 2, and A Wrinkle In Time, in addition to Solo, should that pan out. Jurassic World: Fallen Kingdom and Mission Impossible: Fallout are among the movies we know will air trailers during Sunday's game between the Philadelphia Eagles and the New England Patriots.
Interestingly, Solo director Ron Howard took to Twitter on Thursday to reveal he's back in the editing room for the film, but also slipped in a curious mention of Super Bowl:
Meanwhile, speculation also ramped up that the trailer might actually drop on Monday on Good Morning America. This comes after an image surfaced on Twitter Thursday showing a supposed screenshot of the morning show's official ticket-request site.
In it, the page hypes a "Solo exclusive trailer" for its Feb. 5 episode:
That appears to have been taken down, and the ticketing site simply touts a live studio taping.
The lack of promotion thus far for Solo has been cause for some concern among fans, given the movie's troubled production history. Directors Phil Lord and Chris Miller left the project in June 2017, citing "creative differences," and Ron Howard was brought in to finish the movie, and reportedly conducted substantial reshoots.
There has been speculation that the movie would be bumped from its May 25, 2018, release date, but Lucasfilm has held on to its spot. Expect any trailer on Sunday or Monday to be just the start of a massive promotional wave that can only end with Han Solo's face on a Doritos bag near you soon.
Solo: A Star Wars Story stars Alden Ehrenreich as the young version of Harrison Ford's famous rogue, with Donald Glover as Lando Calrissian and Joonas Suotamo as Chewbacca. The cast also includes Woody Harrelson, Emilia Clarke, Thandie Newton, and Paul Bettany.