Captain America: The First Avenger could be the first film from Marvel Studios to hit theaters in 3-D, Marvel production honcho Kevin Feige has told the Los Angeles Times' Hero Complex blog. Feige also says he has not ruled out releasing the other two big upcoming Marvel movies—Thor and The Avengers—in the format, with post-production conversion possible for at least one of them.
Feige said that time and quality considerations prevented the studio from converting the newly released Iron Man 2 to 3-D in post-production, although it was considered. The filmmakers would have had to turn the movie over for conversion anywhere from 10 to 20 weeks earlier in order to get a decent job done, but instead spent the time tweaking the movie's editing and character beats (whether that extra time actually helped the picture is another matter, but we digress).
A similar situation exists with Thor, which is in production now with standard cameras. Given enough lead time, however, Thor could theoretically be converted in post-production and possibly avoid the loss of quality seen in the rushed 3-D release of Clash of the Titans and, to a lesser extent, Tim Burton's Alice in Wonderland, both of which were converted after shooting was completed.
But Captain America hasn't started shooting yet, and there is a chance that the studio could actually shoot that and The Avengers with 3-D cameras, bringing them closer to the standard set by Avatar last year. Feige told the Times, "The team has been doing a lot of research into 3-D processes, and we're looking at it on future films when we have the time. We will be doing it at some point."
It only seems logical that Marvel would jump in the 3-D boat with everyone else. After the blockbuster success of Avatar and even substandard conversion jobs like Clash and Alice raking in the big bucks, Hollywood has gone 3-D-happy. And with behemoths like Harry Potter and the Deathly Hallows, the Spider-Man reboot and even possibly The Hobbit all either undergoing the process or being considered for it, well, the odds of Cap's shield flying out of the screen at you don't seem too long at all.
What do you think? Is the 3-D craze out of control, or should Marvel add it to the studio's rapidly expanding movie universe? And if they do, should they do it right, avoid conversion and shoot only in 3-D?