Remember a month ago, when Wonder Woman fans around the world were hoping they'd see a more robust marketing drive? Well, let's give credit where credit is due, because Warner Bros. has a full-on hit on their hands, to the tune of a record-breaking $100.5 million weekend from 4,165 screens. The film also crushed it internationally, with $122.5 million from 55 global markets.
While the Warner Bros. marketing team certainly came through big in the last month, much of the film's success has to do with word of mouth, too. Patty Jenkins, Gal Gadot and team made a heckuva good movie, and critics and fans responded, to the current tune of a 94% critics score on Rotten Tomatoes, and an A CinemaScore.
That kind of critical reception sure helps get people in seats, and that kind of CinemaScore is a good indication those seats will be filled again for weeks to come. Think of how captivated audiences were with the only other WB/DC projects to receive A CinemaScores: Batman, Batman Begins, The Dark Knight and The Dark Knight Rises.
The times, or rather Hollywood's pathetic attempt at catching up to them, also help contribute to Wonder Woman's success. A big hit from a female director and star is a big deal for a film industry that is way too slow at handing out top jobs to women. As Deadline notes,
"Bigger progress is being made this weekend by the Patty Jenkins-directed film, especially in a Hollywood that counts only 4% female directors across 1,000 top movies (for the period of 2007-2016, per a USC study): Wonder Woman shattered the domestic box office opening record for a movie directed by a woman, beating previous champ Fifty Shades Of Grey by Sam Taylor-Johnson ($85.1M)."
So there were a number of factors behind the unquestionable and much-deserved success of Wonder Woman. Did you contribute to the film's box-office numbers this weekend? What did you think?