Ah, the infinite wisdom of studio executives.
Paramount caught lightning in a bottle with Paranormal Activity, the indie supernatural horror movie made for less than $12,000 that has so far raked in nearly $85 million.
So what do they do? Plan a sequel, hoping that lighting strikes again exactly in the same spot.
Here's how The Hollywood Reporter carried the news:
In Viacom's earnings call Tuesday morning, CEO Philippe Dauman said the movie has been one of those surprise hits that comes along only rarely.
Given that a follow-up release wouldn't have the same element of surprise as "Paranormal," it will be key to craft a smart approach to a sequel, he said. "Our team will come up with the right creative and marketing approach," he told analysts.
As you may recall, the similarly unexpected success of The Blair Witch Project in 1999—which cost $60,000 and grossed $249 million worldwide—spawned the misbegotten Book of Shadows: Blair Witch 2, which cost $15 million and grossed $47.7 million worldwide. Since then, producers have proposed a third movie with no success.
What do you think? How could a Paranormal sequel work?