The folks behind The Cape have draped capes on statues all over New York City to promote their Sunday premiere. But that's nowhere close to the most outrageous thing we've seen studios do to get some attention.
Aqua Teen Hunger Force
In the winter of 2007, to promote the animated show's new season, Cartoon Network placed backpack-sized devices—with wires coming out the back and lights on the front—in strategic places in cities around the country. In Boston, however, people wigged out and called the cops, who then called in the bomb squad. Guerrilla marketing campaign over.
The people in the sky keep on rising
At the 2010 San Diego Comic-Con, the studio behind the alien invasion thriller found a way to generate masses of bubbles that looked like people—and when the bubble people rose into the air, it would look exactly like the method employed by Skyline's alien body snatchers. Not eerie at all.
The Walking Dead
Zombie flash mobs
It's not that the AMC undead hit was the first to employ masses of volunteers who love a zombie parade. But watching a horde of walking dead come over the Brooklyn Bridge to promote The Walking Dead was a bloody sight to see.
The New York Public Library
Real Ghostbusters aren't afraid of no ghosts
The administrators of the New York Public Library got in touch with the Improv Everywhere troupe and gave them permission to re-enact the opening of the Bill Murray-Dan Aykroyd film in the Rose Main Reading Room, the very location that was used in the movie.
I suppose there are better ways to promote a serial killer TV show than planting red dye in public fountains in cities across the country—and we could think of dozens.
Rather than actually turn the waters red, HBO went a different route—they apologized for filling public pools with blood to push their vamptastic show, a stunt they never actually did. Good thing, because no one needs that many crying babies.
The Simpsons MovieHomer Simpson, the Chalk Giant
Fox went big in promoting the feature-film extension of the Simpsons franchise: They put a massive painting of mostly-naked Homer—in temporary, biodegradable paint, natch—next to the famous Cerne Abbas Giant, an ancient chalk outline thought to be a pagan fertility symbol.