Avengers: Infinity War, Captain America, Wakanda

Summer of superhero sequels helps break one big box office record

Contributed by
Jul 3, 2018

So far, 2018 has been a good year for movies, especially from a financial perspective. With the barrage of big tentpole sequels like Jurassic World: Fallen Kingdom, Incredibles 2, and, of course, Avengers: Infinity War hitting theaters, fans have been filling theater seats for weeks on end, in record numbers. 

It started back in late April, when Infinity War kicked off an early summer movie season, drawing in over $250 million on its opening weekend. It's gone on to become the fastest movie to make $1 billion internationally. And counting. 

Just three weeks later, Deadpool 2 came out blazing with record-setting numbers for an R-rated movie. Since then, the Incredibles opened to a record-breaking weekend of its own, while Fallen Kingdom has continued to devour the competition. 

Even John Krasinski's A Quiet Place, which was a (relatively) smaller production and not part of a franchise, topped the $100 million mark. And though Solo fell short of its Star Wars-level expectations, it has contributed more than $200 million so far. 

All told, according to The Wrap, 2018's Quarter 2 has seen the biggest quarter in box-office sales ever recorded. This is welcome news to Hollywood executives, who last year oversaw the worst summer movie season in over 10 years, financially speaking. Now gross ticket sales are up roughly 23 percent from last year, with about $6 billion sold since 2018 began. 

There's more to the story, however. According to the Los Angeles Times, while ticket sales are doing better globally, attendance stateside has been falling. Even 3D movies, once thought the possible savior of the moviegoing experience, were at their lowest levels last year since its introduction.

Meanwhile, as we move into July, summer movie season seems to be running out of steam. One of the last big tentpole films (and the third MCU film released this year), Ant-Man and the Wasp, is tracking to pull in better numbers than its predecessor. But there's not much else on the horizon beyond that, as far as huge franchise flicks go, other than Mission Impossible: Fallout.  

Still, a record-breaking Q2 is something to build on, right?