Amazon impresses fans with prime marketing stunt for Jurassic World: Fallen Kingdom

Contributed by
May 31, 2018

As far as movie marketing goes, this certainly delivers the goods. Billed as “an Amazon delivery 65 million years in the making,” the online shopping giant has teamed up with Universal Pictures to help promote the blockbuster Jurassic World: Fallen Kingdom in a fun viral campaign on Twitter.

It started with a clip shared to the movie’s official Twitter page on Tuesday that showed a worker approaching a huge Amazon Prime box, big enough for, say, a T-rex, complete with large air holes. In another post, there’s a shipping label that’s addressed to the main characters of the film, Owen Grady (Chris Pratt) and Claire Dearing (Bryce Dallas Howard).

"This marketing is insane," one amused fan replied to the tweet. But for those hoping to get an ancient reptile delivery of their own, we’re sorry to report that it’s not something Amazon Prime are actually offering.

As well as hyping up the film, the campaign appears to be promoting a new line of Jeep Rubicon vehicles that feature in the movie. According to GeekWire, those of you with an Amazon Echo can ask Alexa what's inside the box, which will prompt the bot to start chatting about "Jurassic World Revealed," an interactive experience featuring six chapters of “premium audio adventure."

The marketing around the movie has certainly been intense over the last few days. A recent TV spot unearthed a major spoiler that was only hinted at before, while fans even saw a replica T-rex break out of a shipping crate by the UK's River Thames.

But let's not forget how the marketing and merchandise surrounding the original 1993 blockbuster changed the game forever -- so we really expect nothing less from the latest installment of this colossal franchise.

Are you getting pumped for the movie by these marketing ploys? Give us your opinion in the comments below.

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