Amazon Prime's Jumanji experiment results in early screening sellouts

Contributed by
Dec 15, 2017, 4:43 PM EST (Updated)

Early tickets are nothing new, and neither are early ticket sales being blowouts. However, looking at the figures coming from Jumanji: Welcome to the Jungle, there are some very interesting (and positive) takeaways.

The Jumanji sequel had a single advance sneak screening 12 days early, which was offered exclusively to Amazon Prime members (and it wasn’t free, like many sneaks). And it sold out quick, which shows high audience demand.

The Amazon deal allowed members to “purchase up to 10 tickets for the showing at one of more than 1,000 theaters across the country including Regal, ArcLight Cinemas, National Amusements theaters, and AMC theaters,” according to a report by Deadline. Its $2 million haul from one sold-out evening showtime was higher than the previews of star Dwayne Johnson’s last, Baywatch, and that was built off of multiple showtimes.

The partnership between Amazon and the ticketing site Atom Tickets seems to be a lucrative one. After being warmly welcomed by critics (86 percent fresh Rotten Tomatoes rating) and now, seemingly, fans, this bodes very well for Jumanji’s box office as its premiere looms near. The success also means we'll probably see more of these early exclusives in the future.

Jumanji: Welcome to the Jungle will hit theaters for everyone on December 20.

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