If your October plans include revolving-door trips to the theater to check out Venom, Goosebumps: Haunted Halloween, First Man, Apostle, Halloween, Suspiria, and more, AMC is doing all it can to lure you to its subscription service by making it more convenient than ever to get you a seat in advance.
As MoviePass struggles to shore up its ever-shrinking slate of subscription options for people who want a piece of the one-price moviegoing experience it helped innovate, AMC continues to bolster its competing A-List service by making it easier to buy tickets and plan their movie trips ahead of time, instead of hoping for the best when they show up at the counter.
Via Variety, AMC has struck a deal with both Fandango and Atom Tickets, two popular online ticket-buying platforms, that will allow A-List members to cash in on their allotment of three movies per week anytime they order tickets through either service. The move also assures A-List ticket buyers through Fandango and Atom that they’ll have a seat reserved, even for popular films in the opening weekends.
In addition to the expanded online ticketing options, AMC is also opening pretty much every format — including 3D and IMAX — to A-List subscribers. The deal with Fandango and Atom also reportedly allows A-List subscribers to waive the customary online ticketing fees.
Ever since millions of subscribers gobbled up the chance to see as many as 30 films in a month for the cost of a single theater ticket, MoviePass has had to go back to the drawing board to change its formula in order to handle the demand while seeking to turn a profit. At present, new MoviePass subscribers pay $14.95 for a maximum of three movie movie trips per month, with limitations on which wide-release and first-run films are included.
For a monthly cost of $19.95, A-List appears to be striking a balance through the measured, three-films per-week approach — as well as the strength of its nationwide theater presence — where MoviePass, with its initial offering of one movie per day for a flat $9.95 monthly fee, quickly ran into headwinds.
Does just under $20 per month sound like an appealing price for guaranteed seating, three times a week, for the movies you’re dying to see (or see again)? Let us know in the comments where that sweet pricing spot is that makes committing to a monthly movie subscription sound like a good idea.